This entry passed through the Full-Text RSS service - if this is your content and you're reading it on someone else's site, please read the FAQ at http://ift.tt/jcXqJW.
Tuesday 19 May 2015 - 11:30 Makkah mean time-1-8-1436
(Google image)
New York, (IINA) - In a move to attract more sales and customers, a group of lamb and sheep meat producers in the US are turning to growing American Muslim population to expand their businesses.
According to a report aired on National Public Radio this week, the American Lamb Board hopes it can lure the 5.7 million Muslims living in America and their $98 billion spending power, OnIslam reported.
Meeting halal procedures, Megan Wortman, the executive director of the American Lamb Board, said that the board’s members have planned large media campaigns for “pasture-to-plate lamb” in Muslim hotspots such as Detroit, Chicago and New York.
The campaign, if successful, is expected to increase the sales of lamb meet in the US, where Americans consume about a half-pound of lamb a year.
Although there are no official figures, the United States is believed to be home to between 6-8 million Muslims.
SM/IINA
|
No comments:
Post a Comment