Image from Morocco World News
Dubai, (IINA) - Arabian Travel Market (ATM) 2016, the region's leading travel industry showcase, to kick-off here on Monday for four days of business networking opportunities, insightful seminar sessions, leadership forums, and recognition of 12 months of industry achievement, Zawya online business news reported.
Now in its 23rd year, the 2016 edition, which takes place at the Dubai International Convention & Exhibition Centre, will welcome 423 main stand holders representing 86 countries, with more than 26,000 visitors expected to attend the Middle East's longest running and largest trade event.
The show has added an extra hall for 2016, with over 2,800 exhibiting countries, 64 national pavilions, and over 100 new exhibitors set to make their ATM debut.
"The region faces a triple challenge in attracting leisure and business travellers with the triumvirate of service, experience and value all key to developing sustainable tourism economies in an increasingly diversified sector. This has been the catalyst in focusing our attention on mid-market tourism this year, as Middle East destinations look to diversify their source markets and attract a larger volume of visitors as well as look to increase the loyalty quotient in an extremely competitive market environment," said Exhibition Manager of Arabian Travel Market Nadege Noblet-Segers.
"This has been identified as both an underdeveloped and potential growth area for the region, driven by demand from the growing middle class markets such as China, India and Africa combined with budget generation travellers and young families," she added.
"As Dubai's dynamic tourism proposition continues to be expanded and enhanced, not least with the opening of 16 new tourist attractions in 2016, including theme parks, Dubai Opera House, green spaces and retail destinations, we continue to actively leverage the city's growing global appeal among a diverse range of traveller segments. Essential to our success is the ongoing collaboration between and collective contribution of government and private stakeholders, and ATM is an ideal opportunity to cement these partnerships, build new ones and effectively engage with the global travel industry," CEO of Dubai Corporation for Tourism and Commerce Marketing Issam Kazim.
Chairman of The Vision Destination Management Ali Abu Monassar said: "Arabian Travel Market is a milestone for the Hospitality Industry in our region. It allows to evaluate an ending season and plan the new one. This is done by meeting and connecting minds. It is a lounge to feel and share. The Vision Destination Management is glad to participate and, once again, to contribute as official ground handlers to welcome regional and international professionals into our destination".
Held under the patronage of Vice President and Prime Minister of the UAE and Ruler of Dubai Sheikh Mohammed Bin Rashid Al Maktoum, the event has grown to become the largest showcase of its kind in the region and one of the biggest in the world.
SM/IINA
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