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Tuesday 16 Feb 2016 - 11:06 Makkah mean time-7-5-1437
Image from goethe
Jakarta, (IINA) - With Islam being the largest religion in Southeast Asia, Islamic-inspired fashion runway shows in Dubai, Jakarta and Kuala Lumpur now offer an elegant, quirky, fun or sophisticated way for today’s Muslim woman in the region to express herself through fashion, Forbes reported.
Zalora, an online retailer in Southeast Asia, created the “Zalia” collection of modest yet trendy clothing last spring. It continues to introduce about 50 to 60 new products each month. “By producing more options for the community, we are helping the Muslim fashion industry grow, and fuel the interest in trendy Muslim wear in Southeast Asia,” says a representative for Zalora.
Uniqlo is another mainstream retailer among the first to market hijabs in their Southeast Asian marketplace. Following a successful run in July of 2015, they came out in January with a second collection of Islamic-inspired clothing retailing in Singapore, Malaysia, Indonesia and Thailand.
The Indonesia Islamic Fashion Consortium has plans for Indonesia to become the world’s Islamic Fashion Capital by 2020. While Islam is the largest religion in Southeast Asia, the largest Muslim population in a country is in Indonesia.
Islamic-inspired fashion is potentially a brilliant move on behalf of retailers, too. According to a study co-commissioned by Reuters, Muslims spent $266 billion on clothing in 2013, which is more than the combined spending in Japan and Italy on fashion. This number should double by 2019 to $484.
SM/IINA
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