This entry passed through the Full-Text RSS service - if this is your content and you're reading it on someone else's site, please read the FAQ at http://ift.tt/jcXqJW.
Tuesday 18 Nov 2014 - 10:01 Makkah mean time-25-1-1436  London (IINA) – Over two billion mobile phone or tablet users will make some form of mobile commerce transaction globally by the end of 2017, up from 1.6 billion this year, a research showed by Juniper Research on Monday.
According to the report, mobile consumption of services such as banking, money transfer and purchases of goods and services was surging as consumers were either migrating from desktop usage or becoming first-time e-commerce users through their smart phones or tablets, said the Britain-based high-tech industry research company.
The report found that in a number of developed markets, mobile devices would account for over half of online transactions within five years. It also highlighted the opportunity for mobile to offer consumers in emerging markets first-time financial inclusivity through the provision of mobile wallets, enabling services beyond payments such as savings and micro-insurance.
The report also recommended the integration of operator billing capabilities with websites to monetize digital content amongst a wider user base.
AB/IINA
|
No comments:
Post a Comment