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Tuesday 01 Dec 2015 - 19:39 Makkah mean time-19-2-1437
Dubai, (IINA) - The Middle East’s UAE-based award winning and leading integrated environmental and waste management company "Bee’ah" has signed an agreement with Dubai Airports to install Reverse Vending Machines (RVM) at Dubai International Airport, WAM reported.
The machines scan and identify bottles and aluminum cans, then compact them for recycling after rewarding their feeders. Rewards are added as credits to Bee’ah’s Loyalty Card, which entitles the holder to a broad range of promotions and exclusive offers from participating retailers. The first wave of machines was deployed in 2012, and they’ve gobbled up thousands plastic and aluminum recyclables so far.
The agreement with Dubai Airports commenced with a pilot phase, which was launched on the occasion of Dubai Airport’s Clean-up Day, an annual event attended by the authority’s management and employees.
"Our recycling efforts continue to gain momentum, and we are pleased to introduce this innovative initiative to encourage our customers and our employees to recycle", said Vice President Corporate Safety and Security at Dubai Airports Buti Qurwash.
Commenting on the initiative, Chief Operating Officer at Bee'ah Fahad Shehail said: "In line with Bee’ah’s pursuit for partnerships in sustainability, this collaboration with Dubai Airports will cultivate efforts to encourage recycling among the visitors and employees of one of the busiest airports in the world"
As part of the partnership, which was agreed for a minimum duration of two years, the upper management of Dubai Airports became members of Bee’ah’s Loyalty Program and have been offered Green Loyalty Cards, the highest tier of the Loyalty Cards offered by Bee’ah.
AG/IINA
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